Tickets are $$$$$ according to the newspaper

How often do you read a headline such as NBA finals tickets are selling for $12,500 each? Well this is a lie.  This is what one person thinks their tickets are worth. A broker or an individual has posted the tickets at this price hoping to get a lucky sale.  It’s not what they are selling for; it’s just the asking price. How often do they sell at this price? One in a thousand, maybe! I remember watching the NBA finals a couple years ago and seeing almost the whole row behind the bench being empty till half time.  This is because the individual selling the tickets waited until then to give them to their employees.  With the price so high at the beginning and no squeeze at the end all the big spenders had bought other tickets.

What does this mean to me? This is actually a good thing if you desperately want to attend this event. Why is it a good thing the newspaper and radio are advertising that major event tickets are selling for the price of a car?

By advertising the extreme top of the market the media outlets are scaring off most people who would actually enquire about the price of the ticket and find out some seats are affordable.  With less people in the market for tickets the prices fall further and faster than they otherwise would have enabling you to pay less for what you were going to buy anyways.

Once again the lesson is to always buy directly from the person owning the tickets and never buy within the first 24 hours of an event being confirmed or the event going on sale.